Our Mission
To promote contemporary art collecting by establishing a direct connection to the artist’s vision.
Contemporary art acquires depth and significance when its origin, inspiration, and narrative are understood. At Fractal, each work is presented within its context, fostering a more intimate connection and a closer relationship between the artist, the piece, and the collector.
What Do We Do?
We curate and sell contemporary art, facilitating the discovery and acquisition of each work.
How Do We Do It?
We select contemporary artists and artworks, and accompany each piece with a video in which the artist shares their inspiration and creative process, allowing for a deeper understanding of the work.
We present curated exhibitions in Art Spots and on our online platform, offering an authentic experience for both spaces and collectors.
Our Team
Fractal is composed of experts in curation, technology, and innovation. Each member brings a specialized perspective to design meaningful artistic experiences. Together, we transform spaces into settings where people discover and engage with art in an authentic way
Gisela Madrigal
Economist and curator specializing in contemporary art markets, trained at Instituto Tecnológico Autónomo de México, Paris School of Economics, Sotheby’s Institute of Art, and Centro de Diseño, Cine y Televisión.
Founder of Fractal.
